What is a Sender Profile?

The sender profile is the contact from whom your email communication is sent. The sender profile is the first item to set when building your email Campaign and choosing the correct one to use will encourage your contacts to engage with your communication. 

The sender profile can be a group identity, such as Concep Client Experience Team, or a specific person within that team, such as Alexandra Duncalf or Jacob Macdonald. 

As an example, if your business is making an important announcement you could have your email communication coming from the business as a whole or from the CEO depending on which sender profile you use. 

As another, if your company's premiere annual event is coming up you can have the invitation be sent from the business' managing partner or the business itself.

The sender profile decision will often come down to how your business wants to promote the particular content that is being sent out. However, when thinking about the amount of emails your contacts receive every day using a person profile, rather than a business unit one, may be the nudge needed to get your recipient to engage with the email when it hits their inbox. 

There is no limit to the number of profiles you can have in your Concep Send accounts, so you can always try using a different profile to see if you get more engagement with one or the other. 

There are two options below Profile to choose what email address the campaign will send from. 

If your corporate domain is configured to use in Concep Send, you can set the From email address to use 'Profile Email Address'. This means that the mailing will be sent from the name in your selected profile, and also use the associated email address in that profile as the sender email (chris.dorney@concep.com in the example below):

How it looks in the recipient inbox:

The other option is to send from the 'System Email Address' - this is the option to use a dedicated domain only used for Concep Send. This will either be the default emailcc.com domain, or your own branded subdomain if one has been setup (ecomms.concep.com in the example below).

When system email address is selected, you can insert anything before the domain to create the sender email, and the sender Name will come from the profile.

The profile Name, and the system email will combine, and show in the inbox as the below: