Creating a Newsletter
Launching your Newsletter
Preview and Send
In order to create a newsletter the first step is to create your template. Through Send you have the ability to either create your own template or select a template.
To do so, you will have to navigate to the template page and by clicking ’Use’ next to the template that you wish to use you will be able to start creating your Newsletter.
Now that you have selected your template, you will be redirected in the Content section, where you can start editing your Newsletter.
Initially, you're met with the following settings at the top of the builder:
This is the email or name that will appear in your inbox when you receive a campaign. You can always add a profile by clicking Manage Profiles.
From here you can select the sending domain, which is the email address that will show to your recipient the email address that the campaign was sent from.
From the mail merge option next to the subject line, by clicking the drop down arrow you will be able to pull specific information from your contacts list data.
For example, if you wish to personalise your communication you can use the mail merge option such as [First_name] which will pull data from each individual contact you send to.
Click Show next to the Advanced option to reveal the Reply Management settings.
You can opt to store your replies in Sends reporting section, or you can opt to send replied directly only.
Replies can be sent to either one or multiple email addresses. Tick Do not send replies to my profile email address. Instead send replies to and make sure to separate multiple email addresses with a semicolon.
Alternatively, you can set the replies to go direct to the Profile email that the campaign was sent out from.
Once you have set this up you will have to create the main body of you campaign.
Launching a Campaign
Any content within the red dotted lines is editable, and by clicking on the block the editable bar will appear which will allow you to edit the block.
From there, you have the ability to enter the HTML code of the block along with creating links where your recipients will be redirected to a different page of your campaign, to a survey or to a social network site. Also, you have the ability to import images and of course you can create different tables.
Send also gives you the ability to insert mail merges when you are sending out a large email to many recipients, but also want to have a touch of customization.
To include a mail merge in the body of the campaign, you'll need to click into the content area so the toolbar pops up then click Insert > Recipient Details. From here you'll see a list of the contact fields we went over in the beginning of the article, along with two additional sub tabs Custom Fields and Recipient URLs.
You can either import contacts at the Recipients stage when creating a campaign or from the
For a more detailed article on importing contacts, please click here.
Preview and Send
Send a test campaign
Once you've got all of your recipients selected, you will be moving to the final step of your campaign, where you will be able to Preview and Send your Newsletter.
From this step, you have the ability to send a test campaign to up to five recipients using the Send Test Campaign button below the campaign preview. We'd always recommend to send tests before you send out a live campaign as mail clients can add their own code into the campaign which can skew the campaigns original look.
You can also add a note for test recipients (which will appear at the top of the campaign in a shaded box) and you can also add a reply email address for the test campaign.
Once a test is sent, the campaign will remain in your In Progress section. No reporting data is recorded for tests and you may send an unlimited number of tests. Please note that any changes made after you send a test campaign will cause links in the campaign to break. Be sure to send another test after you have made any changes to your campaign to ensure the recipients receive the correct version.
From the inbox preview tool, you can preview your campaign in over 30 of the most popular email clients and mobile devices by clicking on the Inbox Preview button under Sending Options.
The fastest, most accurate selections based on your web browser and operating system will be automatically selected. Select (or deselect) desired previews and click the Run Preview button. From there, you will be taken to a third party website, Email on Acid, to view the previews (some of which are interactive).
You also have the ability to schedule your campaign to be sent out at a later date, there is currently no limit on the time you can schedule and you can also set it to repeat send with multiple parameters.
If you wish to learn more about this feature, please click here.
Once you are happy with your campaign and you wish to send it out immediately, select the Send Campaign Now button under Sending Options. The number in brackets beside the Send Campaign Now button is the number of recipients the campaign will be sent to.
Now that your newsletter has been sent out, using our reporting function you will be able to view and track your recipients journey and engagement by interpreting your newsletter statistics. To learn more, please click here.