We've put together this FAQ that outlines the process, timeline and all other facets of the eCard development:
Our firm already has an email marketing platform / distribution channel for eCards, can you just do the creative? Yes. We can design and develop an eCard that can be distributed by your platform of choice.
If we use our own distribution method, will you provide the inbox graphic? Yes. We can provide you a graphic or a template to the specification of your distribution channel.
Who hosts the eCard animation? We suggest our clients host the eCard on their own URL for branding purposes, however the ‘heavier’ files (such as Flash and video) can be hosted externally if bandwidth is a concern. Our high definition videos are delivered via Vimeo’s enterprise streaming service and have no impact on your internal infrastructure.
How long does it take to create an eCard? We like to allow 6 to 8 weeks to design and develop a custom eCard, including time for review and approvals.
We have our own ideas and want to design the eCard ourselves, but we don’t know how to animate it. Is this something you can do? Yes — we can be your production partner and execute your ideas. You can download general guidelines for artwork here. We can work closely with your team to guide them on the creation of artwork and to ensure their concepts can be delivered in animation. Additionally, we often animate artwork that has already been approved for our clients’ printed cards.
I have a small team and we are stretched for resources – how much time will this take up for my firm? We handle the majority of the production work — all we ask is that you’re available to review the creative and give feedback in a timely manner!
Can I personalize my eCard animation? No — we suggest all personalization is contained within the inbox template itself.
We are thinking of moving from a printed card to a digital card. What are some reasons to do so? Cost and engagement. It can take significantly less time to develop and distribute electronic cards than their printed counterparts. Additionally, you can view engagement (who’s opened the card) via reporting commonly found in most distribution platforms including Concep Send.
We have our own creative service but want a distribution option, do you provide this? Yes absolutely. We can provide guidance on what files and artwork we require from your team, along with your distribution lists.
Do you use Flash to create the eCard? Will that play on a mobile device? Flash is just one of the technologies we can use to create the eCard. The final product is delivered as multi-format files with intelligent programming that detects the user’s device and serves them the compatible version. In short, our eCards will display on the majority of mobile devices and tablets (iOS & Android).
Does my eCard have to be for the holiday season? My firm is undertaking an office move and I think an animated card would be a great way to announce this. eCards can be used for any announcement! We’ve successfully delivered eCards for a number of clients’ office moves, anniversaries and other events.