We'd always recommend you to put in Forward to a Friend links in your campaigns, as when you forward through the likes of Outlook it can cause an array of rendering issues.
You're also not going to get the right statistics from a forwarded campaign, as it will just pull up against the original recipient so it'll skew your reporting. If a recipient clicks on a Forward to a Friend link/icon in a campaign they receive, it will be tracked in the campaign's reporting under the Interaction tab > Forwards. For security and privacy purposes, we do not track who they forwarded it to. If the individual(s) they forwarded the campaign to click on the link to view the campaign, these will be counted as a part of the total views statistic.
If a recipient clicks "Forward" in their email program (e.g. Microsoft Outlook, Gmail, Hotmail, etc.), this is not directly tracked in reporting. However, in this case additional views of that campaign (whether by the original recipient or by those they forwarded to) will be counted as a part of the total views statistic.
To create a Forward to a Friend link within your campaign, please follow the steps below:
- Highlight the text/icon you wish to use or place the cursor where you wish to add Forward to a Friend link
- Select the Link button in the bottom left hand corner of the toolbar
- Click on the Other' tab
- Select Create Link to Forward to a Friend