Deliverability is an important part to any email marketing solution. Although no platform can guarantee 100% deliverability,there are ways that we can increase your success rate. To help the chance of your campaigns hitting your recipients mailboxes, please follow the steps highlighted below.
Firstly, check the contact’s email address is in the Campaign reports and ensure that they have been sent the Campaign.
Then, confirm they are not classified as opted out or bounced by searching their email in your address book
Go to the Contacts section of your account to search for the recipient, and confirm they are not classified as opted out or bounced. This would prevent them from receiving further emails.
View the contact’s send history to determine if previous emails have been sent successfully.
Go to Contacts, search for the recipient, click the drop down menu next to their name and then go to Campaign History and check if the contact has viewed these campaigns.
Did other recipients at the same company/domain receive the email campaign?
Look in Reports > Deliverability > Domains and search for the domain name of interest
Search for the domain name. If there are recipient views at the domain this means the recipient likely ignored the email, accidentally deleted the email or it was sent to their junk folder.
If there are no views for the domain, this is likely a blockage at the company spam filter level.
Advise the recipient to check their Junk or Spam folder. If the campaign routed there, instead of the inbox, ask them to add you to their safe sender list.
Once the campaign is in the contacts email environment Concep cannot determine if the email is delivered into the inbox and there are various factors which may affect this.
Ask the contact to check their personal Firewall and security filters to see if your emails are being blocked by their personal settings.
If you are still unable to get through there are a couple of options:
- Ask the recipient, or a contact at the firm to complete the whitelisting of our mail server. Please forward on the instructions from this article to pass onto their IT team/email administrator.
- Change the delivery format for those contacts or domains to plain text to see if that allows the campaign to be delivered. This could indicate something specific within the HTML content that may be getting flagged or dropped by a spam or junk mail filter.