To collect straightforward feedback (e.g. Yes/No) without the need to gather additional details, polls would be the most ideal option.
Adding poll links to a campaign is particularly useful for poll answers and RSVPs. The primary difference between this and a standard link is that a customisable confirmation popup is visible to the recipient once clicked.
A separate poll link will need to be created for each poll answer you want to track. Then after a recipient clicks a poll link, a confirmation window will display with a brief message.
To insert a poll link, first navigate to the Content step of an in progress campaign and click into an editable area, where you should select the text or image you wish to link. If no text or image is selected, the poll answer you enter will be used as the link.
|Try creating buttons that you can link the poll to so that it's easier for your recipients to interact with.|
Navigate to the toolbar and click the Create Link icon
Then click the Poll tab, where you can enter an answer you wish to link to in the Poll Answer
Optionally modify the heading and message that will appear in the confirmation window after a recipient clicks the link. In the Advanced section you are also able to customise the Confirmation window.
Then click the Create Link to Poll button
You can check the responses by looking into the Reports and navigating to Interactions, where you will see a response like this.
Each click of a poll link is also recorded in Links tab in Interaction. This means, for example, you could review the reporting details for who clicked each link to view who answered yes or no.
Please note if a recipient forwards the campaign, any additional clicks will also be recorded under their email address as all links are individually tied to the recipient.
Also, If you don't want the data to be collapsed in this way, you would need to create a survey to collect the information.