The location data is driven by the information we are able to obtain based on the IP addresses associated with the recipients' computer and internet connection.
Sometimes recipients may be located in a different location when they view the campaign. In other cases, some Internet Service Providers may use different IP addresses for users of their network.
The location data cannot be relied upon with 100% accuracy as the recipients' computers and internet connections determine their IP addresses, and we are then only able to cross-reference that data with the publicly available information about those specific IP addresses.
For more information about location data please click here.