Please see our checklist below which will provides steps to follow once your Campaign has been sent. The reporting section in Concep Send is a useful way to evaluate a Campaign and see how it was received by your audience.
Was this Campaign sent successfully?
Check to see if views are accumulating.
Look at email engagement metrics
CTO and view rate are good measures of success.
What was your goal?
Did your Campaign do what you set out to do i.e. drive readers to your website, download an important document, register for an event.
Which links are recipients clicking on?
This will help you understand what content is most popular and what your recipients are engaging with.
Do you have any Campaign Replies?
It is really important to monitor replies in order to get valuable feedback or identify issues with the Campaign.
Did you reach your intended recipients?
Have your recipients bounced or not viewed the Campaign? Your plan of action may be to send a plain text email or follow up with a reminder email.
Compare this Campaign with previous Campaigns sent
Were your recipients more or less engaged this time?
Compare your results to a wider benchmark
Have a look at our industry statistics.
Have you provided your stakeholders with an Executive summary?
You may need to present your stats to others in your organisation. To distribute the executive summary, you can save it as a PDF, image or use the URL to send to your organisation.
For more information please contact our support team.
Article is closed for comments.